Sleeping Village
Sleeping Village
A New Neighborhood Spot
Part bar, part venue, part coffee shop, part workspace—Sleeping Village is a hybrid space organized by the creators of the the much loved Logan Square staple, The Whistler. With a staggering assortment of beers & ciders, daytime hours with coffee, and a 300 person venue supporting a steady stream of local and popular music artists—Sleeping Village is more than just a bar, it's a community hub with something for everyone.
The logo drew inspiration from Avondale’s low-density industrial infrastructure. The logo references the understated metallic signs found throughout the neighborhood’s vintage factory exteriors. Playful rotation of the characters allows the logo to rotate vertically without sacrificing legibility.
We developed a set of templated print materials that are easy to iterate and to produce on-demand with little more than a laserjet printer. This modest system is as aesthetic as it is functional, complimenting the overall feel for Sleeping Village.
Sleeping Village is just as much a day-time spot as it is a late-night hangout. We played with this theme in the design of the website by introducing color shifts that correspond with the time of day or night.
