Madcap Coffee

Engineering a brand that extends beyond the coffee aisle

Madcap Coffee is a socially and environmentally conscious roastery that’s legendary in the Midwest. When they began eyeing expansion on a global level, we knew they’d need an elegant brand that would instantly grab eyes on screen and shelf. With a strategic positioning centered around coffee literacy, we developed a packaging and digital identity that explores palate and process through Madcap’s unique lens. The illustration-heavy design executions give their tasting profiles even more depth, and elevate an already premium brand to new heights.

  • Brand refresh
  • UX + UI

We Did


  • Verbal & Written Identity
  • Visual & Design Identity
  • Photography & Video Style


  • Market Research


  • Marketing Toolkits
  • Digital Platforms
  • Production
  • Post-Production
  • Print & Packaging Design
  • UX
  • Graphic Design
  • Photography