Madcap Coffee
Engineering a brand that extends beyond the coffee aisle
Madcap Coffee is a socially and environmentally conscious roastery that’s legendary in the Midwest. When they began eyeing expansion on a global level, we knew they’d need an elegant brand that would instantly grab eyes on screen and shelf. With a strategic positioning centered around coffee literacy, we developed a packaging and digital identity that explores palate and process through Madcap’s unique lens. The illustration-heavy design executions give their tasting profiles even more depth, and elevate an already premium brand to new heights.
- Brand refresh
- UX + UI
What
We Did
Branding
- Verbal & Written Identity
- Visual & Design Identity
- Photography & Video Style
Strategy
- Market Research
Creative
- Marketing Toolkits
- Digital Platforms
- Production
- Post-Production
- Print & Packaging Design
- UX
- Graphic Design
- Photography
