A disruptor brand takes on the vitamin aisle

Part of Nestlé’s Health Science portfolio, Persona is a D2C subscription service that builds customized vitamin and supplement packs. The new identity includes a brand positioning, logo, design system, and voice identity. Persona’s creative demystifies health in the digital age — visualizing how small steps lead to big changes. Our content strategy guides consumers through the marketing funnel, placing emphasis on vitamin education and their team of 24/7 health coaches. We translated the branding across bespoke packaging, social content, and UX/UI for both app and web, while our in-house production team shot a suite of product and lifestyle photography that proves real health is different for everyone.

  • Brand identity
  • Brand framework
  • Positioning
  • Campaign

We Did


  • Brand Platform, Tagline & Story
  • Verbal & Written Identity
  • Logo Development & Naming
  • Visual & Design Identity
  • Photography & Video Style
  • Brandbook & Style Guide


  • Market Research
  • Consumer Insights
  • Brand Framework


  • Production
  • Post-Production
  • Print & Packaging Design
  • UI Design
  • Graphic Design
  • Photography