Persona

Part of Nestlé’s Health Science portfolio, Persona is a D2C subscription service that builds customized vitamin and supplement packs. The new identity includes a brand positioning, logo, design system, and voice identity. Persona’s creative demystifies health in the digital age — visualizing how small steps lead to big changes. Our content strategy guides consumers through the marketing funnel, placing emphasis on vitamin education and their team of 24/7 health coaches. We translated the branding across bespoke packaging, social content, and UX/UI for both app and web, while our in-house production team shot a suite of product and lifestyle photography that proves real health is different for everyone.

• Brand identity
• Brand framework
• Positioning
• Campaign