Persona
A disruptor brand takes on the vitamin aisle
Part of Nestlé’s Health Science portfolio, Persona is a D2C subscription service that builds customized vitamin and supplement packs. The new identity includes a brand positioning, logo, design system, and voice identity. Persona’s creative demystifies health in the digital age — visualizing how small steps lead to big changes. Our content strategy guides consumers through the marketing funnel, placing emphasis on vitamin education and their team of 24/7 health coaches. We translated the branding across bespoke packaging, social content, and UX/UI for both app and web, while our in-house production team shot a suite of product and lifestyle photography that proves real health is different for everyone.
- Brand identity
- Brand framework
- Positioning
- Campaign
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What
We Did
Branding
- Brand Platform, Tagline & Story
- Verbal & Written Identity
- Logo Development & Naming
- Visual & Design Identity
- Photography & Video Style
- Brandbook & Style Guide
Strategy
- Market Research
- Consumer Insights
- Brand Framework
Creative
- Production
- Post-Production
- Print & Packaging Design
- UI Design
- Graphic Design
- Photography