Chicago Fire FC
Helping a Chicago sports legacy achieve the hype it deserves
With one of the hottest games of the year on the horizon, the Chicago Fire turned up the heat with an electrifying marketing push to pack the stands for their clash against Inter Miami—yes, the Messi game. This wasn’t just about soccer fans; the campaign was designed to unite all Chicago sports enthusiasts, casual fans, and thrill-seekers alike, turning Soldier Field into the place to be. The campaign extended beyond the monumental game itself, and included a post game concert, making it a true Chicago-style night to remember.
- Brand identity
- Brand framework
- Positioning
What
We Did
Branding
- Brand Platform, Tagline & Story
- Verbal & Written Identity
- Visual & Design Identity
Strategy
- Market Research
- Consumer Insights
Creative
- Brand & Product Campaigns
- Marketing Toolkits
- Print & Packaging Design
