From apparel industry giants to tech disruptors, CPG startups to legacy performance brands, we build worlds that people want to live in.
Case Studies

Building Patagonia an ecosystem of purpose-driven campaigns

A brand refresh and campaign ecosystem to expand Chaco’s reach, resonance, and community

Bringing Smith Optics’ consumers closer to the action

Reinventing Lollapalooza for the next generation of festival-goers

A decade of campaigns, activations and branding for Saucony

Darn Tough’s first brand campaign pushes ‘lifetime warranty’ to new extremes

Digital storytelling for Starface’s social-savvy fans

Introducing FootJoy to a whole new set of athletes

A brand campaign for Mijenta — sustainable tequila with a story to tell

A brand identity refresh and design system for Kimberly-Clark—one of the largest consumer product brands in the world


Savers brand refresh and campaigns modernize thrift for a new generation

Creative and production for Saucony Originals product drops

Putting Fjällräven’s environmental ethos in print

A winning playbook to reach all of Klaviyo’s audience segments

Bringing Davines’ environmental mission to the masses

Leveraging Polk Audio’s legacy to build trust with consumers

Top Box Foods brand refresh delivers purpose with clarity

Branding The Row Fulton Market from the ground up

Elevating Chicago’s MLS team to world class status

Giving D2C vitamin brand Persona an identity boost

Building Madcap Coffee a robust brand for consumers with taste

25 years of indie music design & photography

Art for the people

Rebranding Figo to make pet insurance more personal

Freshie’s brand launch makes a splash

Bringing Ramova back to life with a new brand identity and design system

Come on in—a brand campaign for Bud & Rita’s dispensary

Establishing a brand identity for Felix—the only insurance just for cats

A first-class product campaign for Travelpro

A PG-13 brand campaign for Play Hard Vodka Seltzer
SPOTS








Darn Tough - Darn It
Undisputed fact of life: sometimes shit happens. And sometimes it happens to your socks. Our friends at Darn Tough make some of the best socks in the world, backed by the most aggressive lifetime guarantee we’ve ever seen (for real). Inspired by real-life stories from their customers, our lead spot is a portrait of life’s little “darn it” moments.
- Strategy
- Copywriting
- Creative Concept
- Directing
- Editing
- Production
- Post Production
Agency Director & Creative Director: Kara Hamilton Line Producer & Post Producer: Katey Meyer Production Coordinator: Abigail Lipp Editor, Sound Designer, & Post Supervisor: Ellie Hall Copywriter & Script Supervisor: Landon Groves Account Director: Ellen Evangelides ECD: Chris Eichenseer Managing Director: Annika Welander Director of Strategy: Patrick Collins Director of Client Relations: Justin Hoot
Crew Director of Photography: Taylor Russ AD: Alex Gilbert 1st AC: Mike Chan Gaffer: Cain Czopek Key Grip: Nicholas Gomez Sound: Henrique Campos Production Assistant: Louis Mischeaux Voiceover: Clint Morrison Colorist: Ben Cerauli Sound Mixer: Ben Kruse Stylists / Art Dept: Roma Oeh, Cristina Chavez, Karly Yegehiaian HMU: Jihyun Kim Talent Mikaila Maei Darlene Aniebonam Zachary Staben Micah Flamm Animal talent provided by Pawsitively Famous and West Coast Falconry