Polk Audio

Repositioning an old-school audio brand as the new heroes of American hi-fi

A household name in the audio industry for over half a century, beloved for their commitment to cost-effective craftsmanship, we knew Polk’s scrappy, deeply American origin was the soul of the brand. So we developed a series of product campaigns to leverage that legacy and amplify their innovations in the audio space. The message: These aren’t your grandpa’s speakers… but there’s a reason he trusted Polk to deliver exceptional audio experiences, and why you should too.

  • Brand refresh
  • Brand framework
  • Positioning
  • Campaign

We Did


  • Brand Platform, Tagline & Story
  • Verbal & Written Identity
  • Visual & Design Identity
  • Photography & Video Style
  • Brandbook & Style Guide


  • Market Research
  • Brand Architecture & Positioning
  • Brand Framework
  • Guided Workshops


  • Brand & Product Campaigns
  • Marketing Toolkits
  • Production
  • Post-Production
  • Anthems & Explainers
  • Music Supervision & Licensing
  • Print & Packaging Design
  • Animation Design
  • Graphic Design
  • Photography
  • Videography