Top Box Foods

A brand refresh to close the food access gap

Activists Chris and Sheila Kennedy founded Top Box Foods to fill the gap between food banks and groceries stores, and get healthy, nutritious food into the hands of neighbors in need. Our rebrand gave the nonprofit a whole new visual and verbal toolkit to more sharply communicate their purpose-driven mission and comprehensive process—one where they plan, source, package, and deliver each and every box of food. With nods to tactile packaging and hand-painted signage, the identity is as vibrant and fresh as their groceries. And to bring the new brand to life, our in-house production team turned a documentary lens toward the organization’s diverse group of employees, volunteers, and community members, shining a light on the people amplifying our access to good food.

  • Brand refresh
  • Brand framework
  • Positioning
  • Campaign

We Did


  • Brand Platform, Tagline & Story
  • Verbal & Written Identity
  • Visual & Design Identity
  • Photography & Video Style
  • Brandbook & Style Guide


  • Market Research
  • Consumer Insights
  • Brand Framework
  • Guided Workshops


  • Brand & Product Campaigns
  • Production
  • Post-Production
  • Anthems & Explainers
  • Print & Packaging Design