A splashy CPG brand launch

Breaking into the spirit category isn’t an easy task, but Chicago-based ready-to-drink startup Freshie had something new to bring to the cooler: all-natural ingredients and a trademark as the “world’s first USDA organic tequila seltzer.” Using Freshie’s colorful logo as a launchpad, we built a full brand identity and developed and shot a fully-integrated brand rollout that encourages consumers to experience more organic moments and positions the Freshie vibe as a lifestyle all its own.

  • Brand refresh
  • Brand framework
  • Positioning
  • Campaign

We Did


  • Brand Platform, Tagline & Story
  • Verbal & Written Identity
  • Visual & Design Identity
  • Photography & Video Style
  • Brandbook & Style Guide


  • Market Research
  • Consumer Insights
  • Brand Architecture & Positioning
  • Brand Framework


  • Brand & Product Campaigns
  • Marketing Toolkits
  • Production
  • Post-Production
  • Anthems & Explainers
  • Music Supervision & Licensing
  • Print & Packaging Design
  • Graphic Design
  • Photography
  • Videography
  • Copywriting