Bringing the joy of pet ownership into insurance

Figo, a standout in the pet insurance market, needed a better way to tell stories around their fantastic policy, 24/7 tech, and stacked roster of industry vets. Our rebrand led Figo into the next chapter of growth by tapping into its purpose and elevating the voice and visual identity beyond clich├ęd pet puns and stocky photos. Following an immersive research phase, our team repositioned Figo as insurance with soul, designed for and by pet people. Our suite of lifestyle photography and custom illustrations transformed Figo into a trusted companion. The rebrand feels premium and boutique, priming Figo to reach Millennial and Gen Z pet owners.

  • Brand identity
  • Brand framework
  • Positioning
  • Campaign

We Did


  • Brand Platform, Tagline & Story
  • Verbal & Written Identity
  • Logo Development & Naming
  • Visual & Design Identity
  • Photography & Video Style
  • Brandbook & Style Guide


  • Market Research
  • Consumer Insights
  • Brand Architecture & Positioning
  • Brand Framework
  • Guided Workshops


  • Digital Platforms
  • Production
  • Post-Production
  • UX
  • Graphic Design
  • Photography