Public Works
An Art & Design gallery and apparel brand celebrating under-underground culture.
Public Works is an art & design gallery and storefront in Wicker Park founded by our studio in 2009 to make art, design and subcultures more accessible to the public, featuring Friday night openings, apparel launches, musical performances, screenings, and talks. We design and develop the apparel, curate the shows and roll out street and social campaigns across a seasonal calendar. “Art & Design, For the People.”
- Brand identity
- Positioning
- Campaign
What
We Did
Branding
- Brand Platform, Tagline & Story
- Verbal & Written Identity
- Logo Development & Naming
- Visual & Design Identity
- Photography & Video Style
Strategy
- Market Research
- Consumer Insights
- Brand Architecture & Positioning
- Brand Framework
- Guided Workshops
- Implementation Plan
Creative
- Brand & Product Campaigns
- Marketing Toolkits
- Digital Platforms
- Production
- Post-Production
- Brand Documentary
- Branded Entertainment
- Music Supervision & Licensing
- Experience Design
- Print & Packaging Design
