FootJoy
Golf’s premiere legacy brand takes a big step forward
FootJoy’s century on the course has made them synonymous with the game. From expansive quantitative and qualitative consumer research to targeted product campaigns, we were brought on to develop brand-wide strategy that modernizes FootJoy’s marketing. Shooting real tour players alongside amateur athletes allows us to reach more diverse, progressive audiences, including women and other underrepresented athletes – the future of the sport.
- Brand refresh
- Brand framework
- Positioning
- Campaign
What
We Did
Branding
- Photography & Video Style
Strategy
- Market Research
- Consumer Insights
- Brand Architecture & Positioning
- Brand Framework
- Guided Workshops
- Implementation Plan
Creative
- Brand & Product Campaigns
- Marketing Toolkits
- Production
- Post-Production
- Anthems & Explainers
- Music Supervision & Licensing
- Conference Materials
- Graphic Design
- Copywriting
- Photography
- Videography
