Chaco

Expanding a hardcore adventure brand into the lifestyle space

Years before Chaco became a staple at farmers markets and pool decks, they were the go-to adventure sandal for in-the-know rafting guides up and down the Colorado River. We repositioned and rebranded Chaco to expand their footprint and reach new communities, then developed a series of targeted lifestyle campaigns that opened the floodgates and made a splash with Gen Z trendsetters in urban markets — all while boosting their credibility with the car campers and the thru hikers.

  • Brand identity
  • Brand framework
  • Positioning
  • Campaign

What
We Did

Branding

  • Brand Platform, Tagline & Story
  • Verbal & Written Identity
  • Logo Development & Naming
  • Visual & Design Identity
  • Photography & Video Style
  • Brandbook & Style Guide

Strategy

  • Market Research
  • Consumer Insights
  • Brand Architecture & Positioning
  • Brand Framework

Creative

  • Brand & Product Campaigns
  • Marketing Toolkits
  • Digital Platforms
  • Production
  • Post-Production
  • Anthems & Explainers
  • Brand Documentary
  • Music Supervision & Licensing
  • Conference Materials
  • Experience Design
  • Print & Packaging Design
  • Graphic Design
  • Photography
  • Videography
  • Copywriting