Looking to the past to map a running brand’s future

For runners, by runners. Running shoes and nothing else. We repositioned the legacy brand closer to its roots with a new purpose and platform, and led a comprehensive rebrand that amplified their design system and humanized their voice. Atop that we developed season after season of brand and product-level campaigns that mesh the brand’s heritage and the product team’s industry-leading innovation. These immersive product and consumer stories span a spectrum from cutting-edge running technologies to diverse community portraits. Our steady stream of studio and location productions fed an always-on digital and social content demand.

  • Brand identity
  • Brand framework
  • Positioning
  • Campaign

We Did


  • Brand Platform, Tagline & Story
  • Verbal & Written Identity
  • Visual & Design Identity
  • Photography & Video Style
  • Brandbook & Style Guide


  • Market Research
  • Consumer Insights
  • Brand Architecture & Positioning
  • Brand Framework
  • Guided Workshops
  • Implementation Plan


  • Brand & Product Campaigns
  • Marketing Toolkits
  • Digital Platforms
  • Production
  • Post-Production
  • Anthems & Explainers
  • Music Supervision & Licensing
  • Conference Materials
  • Experience Design
  • Print & Packaging Design
  • Graphic Design
  • Photography
  • Videography
  • Copywriting