Clean Energy Trust is a Chicago-based clean-tech accelerator that channels capital and data from big businesses and government agencies to emerging startups and technologies all around the country. Despite being at the forefront of the clean-energy industry, however, it had little brand awareness outside of its immediate community. So we stepped in to lead and build a brand that represents an organization at the forefront of clean energy innovation.
We reimagined what the future of energy looks like and developed an innovative brand system—part elemental, part tech, never static—that is authoritative but also captures the spirit of the visionary dreamers and innovators who are saving the planet.
CET’s attention-grabbing branding reflects the growth and transformation of a nonprofit that has facilitated $100M in funding to clean energy startups.