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Make A Scene

Cat Footwear Global Campaign

We armed Cat Footwear—our partner of nearly a decade—with an all-in-one marketing campaign that directly reflects a heightened version of their consumers' daily lives. “Make A Scene” is a thunderous call to action that celebrates Cat’s bold attitude. For three consecutive seasons it's been energetic, commanding, and activatable as hell.

We Are
Bold
Dedicated
Tough
Dynamic

Make A Scene

Cat’s consumers draw energy and power from Make A Scene. It captures their real lives, where it only takes one spark for a moment to become something bigger.

Cat Footwear Spring/Summer 2016, Autumn/Winter 2016, Spring/Summer 2017
Cat Footwear Brand Books
Cat Footwear Photoshoot – image by Someoddpilot
Cat Footwear Photoshoot Fashion Spread – images by Someoddpilot
Cat Footwear Photoshoot Fashion Spread – images by Someoddpilot
Cat Footwear Photoshoot – image by Someoddpilot
Cat Footwear Photoshoot Fashion Spread – images by Someoddpilot
Cat Footwear Photoshoot – image by Someoddpilot
Cat Footwear Photoshoot – image by Someoddpilot
Cat Footwear Photoshoot – image by Someoddpilot
Cat Footwear Lookbooks – iamges and collateral by Someoddpilot
Cat Footwear Lookbooks – iamges and collateral by Someoddpilot

“Make A Scene brought raw emotion and energy to the brand. Its unlimited activation potential armed our partners with the tools to really engage with earthmovers at a local level.”

—Dani Zizak, CMO, Wolverine World Wide, Heritage Group
Cat Footwear Lookbooks – iamges and collateral by Someoddpilot
Make A Scene
Make A Scene
Make A Scene
Make A Scene
Make A Scene
Make A Scene
Make A Scene

Activating a campaign built around the consumer proved easy. Around the world, people now use #MakeAScene to show how they disrupt the status quo and make others take notice.

Cat Footwear's “#MakeAScene” campaign presence in the wild – concept by Someoddpilot
Cat Footwear's “#MakeAScene” campaign presence in the wild – concept by Someoddpilot
Cat Footwear Photoshoot – image by Someoddpilot
Go to the Pitchfork Case Study