Branding
We deepen your brand’s connection to people and expand its cultural and business value by identifying and putting your unique narrative on a pedestal.
Through visual and verbal worldbuilding, we craft and codify a fully realized identity to capture the hearts of your audience.
Let’s make your brand mean more.
Philosophy
uncover hidden gems
Every brand contains an authentic truth. To find it, we need to identify, extract, and refine the qualities that make your brand real, unique and emotional — the history, culture, values, and stories buried beneath the surface. We transform the core that makes you you, into something multifaceted, beautiful, and limitless.
sharpen perspective
Who are you and why are you here? Brands, like people, need to be able to answer those questions to command love and loyalty and leave a lasting impression. We build brands that have a notable point of view born out of their core values and expressed through a distinct look, feel, and message.
build brand mythologies
One of the most potent forces on earth, myth shapes cultures, beliefs, and identities. We approach branding as an exercise in character development: we create the visual and verbal layers required to tell a multitude of naturally interconnected stories across time.
Offerings
brand platform, tagline & story
Expertly tailored to your audience, a great brand platform and tagline express your organization’s intentions and attitude with immediacy. They should be punchy, authentic, and ownable. Your brand story should artfully and intimately convey your origins and company evolution, and set up the logic behind your product or service offerings. In short: give them a reason to care.
verbal & written identity
A well-defined voice helps consumers recognize and remember you. It establishes clear, consistent messaging, ensuring that your brand's values, mission, and personality are conveyed across all communication touchpoints. We shape your voice via a robust style guide that spells out your attributes, defines what’s ‘on’ and ‘off brand,’ and provides you with real-world examples across all your core channels.
logo development & naming
A logo is a symbolic encapsulation of past and present ideals, as well as a vessel for future meaning. A balance of originality and flexibility, it has to work across every channel and use case, social to OOH, small to huge, black & white to full color. We craft names and logos that reflect your brand’s core ethos and speak directly to your target audience – becoming symbols that carry the legacy of your organization forward for decades.
visual & design identity
We craft beautiful design systems that evolve legacy brands and launch new ones, defining the look and feel in extreme detail – from typeface families and color palettes, to graphic devices and applications. Our systems ensure the consistency to keep your brand tight and the variety to keep it interesting.
photography & video style
The quickest (and most exciting) way to evolve your visual identity is through the camera. When done with intention and consistency, your photo and video assets build trust and create recognition by putting your brand’s specific lens on people, places and products. It’s through these mediums that your brand explodes with life and storytelling really starts to happen.
brand book & style guide
A robust guide – inclusive of strategy, visual, and verbal expression – functions as an internal guidepost for quick decision-making and an external blueprint for content creation and extensions. The document establishes a long runway for communications and growth.
