Smith Optics
Developing a brand consumers (and athletes) can rally behind
Smith Optics, the adventure brand leading the pack in snow, surf, biking, fishing, and performance Rx glasses, lives and dies by its product marketing. After resetting their comms strategy for seasonal rollouts, we began developing and shooting high-octane campaigns that strengthen Smith’s position in each performance vertical while celebrating their global roster of athletes and inviting new consumers along for the ride.
- Brand refresh
- Brand framework
- Positioning
- Campaign
What
We Did
Branding
- Brand Platform, Tagline & Story
- Verbal & Written Identity
- Visual & Design Identity
- Photography & Video Style
- Brandbook & Style Guide
Strategy
- Company Audit
- Competitive Advantage Analysis
- Cultural Trend Reports
- Consumer Deep Dive: Quant + Qual
- Brand & Product Positioning
- Brand Framework & Platform
Creative
- Brand & Product Campaigns
- Marketing Toolkits
- Production
- Post-Production
- Anthems & Explainers
- Brand Documentary
- Music Supervision & Licensing
- Conference Materials
- Graphic Design
- Photography
- Videography
- Copywriting
