Polk Audio
Repositioning an old-school audio brand as the new heroes of American hi-fi
A household name in the audio industry for over half a century, beloved for their commitment to cost-effective craftsmanship, we knew Polk’s scrappy, deeply American origin was the soul of the brand. So we developed a series of product campaigns to leverage that legacy and amplify their innovations in the audio space. The message: These aren’t your grandpa’s speakers… but there’s a reason he trusted Polk to deliver exceptional audio experiences, and why you should too.
- Brand refresh
- Brand framework
- Positioning
- Campaign
What
We Did
Branding
- Brand Platform, Tagline & Story
- Verbal & Written Identity
- Visual & Design Identity
- Photography & Video Style
- Brandbook & Style Guide
Strategy
- Market Research
- Brand Architecture & Positioning
- Brand Framework
- Guided Workshops
Creative
- Brand & Product Campaigns
- Marketing Toolkits
- Production
- Post-Production
- Anthems & Explainers
- Music Supervision & Licensing
- Print & Packaging Design
- Animation Design
- Graphic Design
- Photography
- Videography
