Repositioning an old-school audio brand as the new heroes of American hi-fi
A household name in the audio industry for over half a century, beloved for their commitment to cost-effective craftsmanship, we knew Polk’s scrappy, deeply American origin was the soul of the brand. So we developed a series of product campaigns to leverage that legacy and amplify their innovations in the audio space. The message: These aren’t your grandpa’s speakers… but there’s a reason he trusted Polk to deliver exceptional audio experiences, and why you should too.
