Freshie
A splashy CPG brand launch
Breaking into the spirit category isn’t an easy task, but Chicago-based ready-to-drink startup Freshie had something new to bring to the cooler: all-natural ingredients and a trademark as the “world’s first USDA organic tequila seltzer.” Using Freshie’s colorful logo as a launchpad, we built a full brand identity and developed and shot a fully-integrated brand rollout that encourages consumers to experience more organic moments and positions the Freshie vibe as a lifestyle all its own.
- Brand refresh
- Brand framework
- Positioning
- Campaign
What
We Did
Branding
- Brand Platform, Tagline & Story
- Verbal & Written Identity
- Visual & Design Identity
- Photography & Video Style
- Brandbook & Style Guide
Strategy
- Market Research
- Consumer Insights
- Brand Architecture & Positioning
- Brand Framework
Creative
- Brand & Product Campaigns
- Marketing Toolkits
- Production
- Post-Production
- Anthems & Explainers
- Music Supervision & Licensing
- Print & Packaging Design
- Graphic Design
- Photography
- Videography
- Copywriting
