Felix Pet Insurance

Felix entered a crowded pet insurance market with one distinct advantage: They’re the only provider that caters exclusively to cats. They needed a brand as unique as their offering. We started by zeroing in on the quirks and eccentricities of felines, then established a visual and verbal identity aimed directly at those who resonate most: cat parents. By weaving feline personality into every aspect of the brand—from tone to logo to custom illustrations—Felix proves that they understand cats better than any human ever could. The branding came to life across all owned and paid channels, earning them the trust of cat parents everywhere.

• Brand identity
• Brand framework
• Positioning
• Campaign