Davines

Italian hair care brand Davines has a legacy of crafting their products from, and with respect for, the Earth. But that environmental mission wasn’t getting across to stylists and consumers. We launched Davines’ first-ever global sustainability campaign – along with a scalable, cohesive messaging and visual marketing toolkit — to change that. By shining a spotlight on nonprofit partners and breakthroughs in regenerative agriculture, we proved that championing biodiversity and climate action are a sure-fire way to win people's’ hearts and minds.

• Positioning
• Campaign