Travelpro

Travelpro is a premium luggage company widely known as the bag of choice for flight crews at over 90 airlines worldwide. As the company expanded into everyday backpacks for urban commuters, they faced a challenge: to navigate a whole new market without sacrificing their single biggest differentiator — their dominance in aviation. We launched the new line of daybags with a multi-channel campaign that honors the brand’s roots while targeting the young, rising star professional who wants to be taken more seriously. Concepted and brought to life by our in-house production team, the spot represents an exciting growth area for Travelpro, and a bold new direction for the brand’s creative identity.

• Brand framework
• Positioning
• Campaign