SKYY Vodka
Recharging an iconic ‘90s brand with new energy
Once a defining spirit of '90s nightlife, SKYY had drifted into the background, with high brand awareness but fading affinity. To reclaim relevance, we revived the brand with "Whyy Not?"—a through-the-line campaign grounded in a refreshed brand foundation, new positioning, and vibrant visual identity. We revived SKYY’s challenger edge through a collab with Nadia Lee Cohen, imagery shot by our in-house team, on-the-ground influencer marketing, an EDC Vegas takeover, and strategic brand partnerships that captured the attention of Gen Z. The result: a return to form, reimagined for a whole new generation.
- Brand framework
- Positioning
- Campaign
What
We Did
Branding
- Brand Platform, Tagline & Story
- Verbal & Written Identity
Strategy
- Consumer Insights
- Brand Architecture & Positioning
Creative
- Brand & Product Campaigns
- Marketing Toolkits
- Digital Platforms
- Production
- Post-Production
- Experience Design
- Print & Packaging Design
