Saucony Originals

Saucony Originals updates vintage silhouettes with of-the-moment colorways and fabrics. We strategically name, creative direct, and produce their street-inspired limited product drops to generate hype and encourage quick sell-out. Our in-house production team set designs and shoots all photo and video to create the suite of assets that we translate into comprehensive marketing toolkits. Across social, digital, and print assets, these rich product stories create hype and extend the brand’s reach from GQ to Hypebeast, building a loyal army of social fans.

• Positioning
• Campaign