Saucony
Looking to the past to map a running brand’s future
For runners, by runners. Running shoes and nothing else. We repositioned the legacy brand closer to its roots with a new purpose and platform, and led a comprehensive rebrand that amplified their design system and humanized their voice. Atop that we developed season after season of brand and product-level campaigns that mesh the brand’s heritage and the product team’s industry-leading innovation. These immersive product and consumer stories span a spectrum from cutting-edge running technologies to diverse community portraits. Our steady stream of studio and location productions fed an always-on digital and social content demand.
- Brand identity
- Brand framework
- Positioning
- Campaign
What
We Did
Branding
- Brand Platform, Tagline & Story
- Verbal & Written Identity
- Visual & Design Identity
- Photography & Video Style
- Brandbook & Style Guide
Strategy
- Market Research
- Consumer Insights
- Brand Architecture & Positioning
- Brand Framework
- Guided Workshops
- Implementation Plan
Creative
- Brand & Product Campaigns
- Marketing Toolkits
- Digital Platforms
- Production
- Post-Production
- Anthems & Explainers
- Music Supervision & Licensing
- Conference Materials
- Experience Design
- Print & Packaging Design
- Graphic Design
- Photography
- Videography
- Copywriting
