Looking to the past to map a running brand’s future
For runners, by runners. Running shoes and nothing else. We repositioned the legacy brand closer to its roots with a new purpose and platform, and led a comprehensive rebrand that amplified their design system and humanized their voice. Atop that we developed season after season of brand and product-level campaigns that mesh the brand’s heritage and the product team’s industry-leading innovation. These immersive product and consumer stories span a spectrum from cutting-edge running technologies to diverse community portraits. Our steady stream of studio and location productions fed an always-on digital and social content demand.
