Play Hard
A brand campaign that leaves nothing to the imagination
With a hot lineup of four flirty flavors and the iconic Playboy logo, Play Hard Vodka Seltzers came to us for a summer ad blitz that turned heads and subverted consumers’ expectations of RTD cocktails and their legacy brand. Through OOH, social, experiential and digital marketing, we promoted Play Hard’s real fruit flavor and ingredients by leaning into their risqué legacy roots with a campaign brimming with suggestive innuendos and cheeky wordplay, all wrapped in a vibrant pop art aesthetic. The creative set Play Hard apart within the tamer, more mainstream seltzer market and positioned the brand as a bold disruptor that’s playfully provocative, unapologetically loud, and always tasteful.
- Positioning
What
We Did
Branding
- Brand Platform, Tagline & Story
- Verbal & Written Identity
- Visual & Design Identity
Strategy
- Market Research
- Consumer Insights
Creative
- Brand & Product Campaigns
- Marketing Toolkits
- Post-Production
- Experience Design
