Tech brands love to toss around the phrase “user-friendly” — but most of their marketing campaigns lack humanity. We knew that for a company like Klaviyo, whose greatest strength is the close relationships they build with their customers (and their customers’ customers), that was never an option. We developed a whole universe of highly targeted campaigns for the marketing automation platform to bring Klaviyo’s diverse customer segments all the way down the marketing funnel — and put a personal spin on an otherwise faceless tech industry.
