Fjällräven

A sustainable outdoor brand with Swedish roots and deep ties to nature, Fjällräven designs its performance-driven gear to be passed down for generations. For their holiday marketing campaign, we created a premium print piece that evokes a field guide, where the attention to craft and detail are on par with their clothing and equipment. The editorial approach elegantly brings Fjällräven’s products (and their environmental ethos) into millions of homes in the U.S. and beyond.

• Positioning
• Campaign