Chaco
Expanding a hardcore adventure brand into the lifestyle space
Years before Chaco became a staple at farmers markets and pool decks, they were the go-to adventure sandal for in-the-know rafting guides up and down the Colorado River. We repositioned and rebranded Chaco to expand their footprint and reach new communities, then developed a series of targeted lifestyle campaigns that opened the floodgates and made a splash with Gen Z trendsetters in urban markets — all while boosting their credibility with the car campers and the thru hikers.
- Brand identity
- Brand framework
- Positioning
- Campaign
What
We Did
Branding
- Brand Platform, Tagline & Story
- Verbal & Written Identity
- Logo Development & Naming
- Visual & Design Identity
- Photography & Video Style
- Brandbook & Style Guide
Strategy
- Market Research
- Consumer Insights
- Brand Architecture & Positioning
- Brand Framework
Creative
- Brand & Product Campaigns
- Marketing Toolkits
- Digital Platforms
- Production
- Post-Production
- Anthems & Explainers
- Brand Documentary
- Music Supervision & Licensing
- Conference Materials
- Experience Design
- Print & Packaging Design
- Graphic Design
- Photography
- Videography
- Copywriting
