Expanding a hardcore adventure brand into the lifestyle space
Years before Chaco became a staple at farmers markets and pool decks, they were the go-to adventure sandal for in-the-know rafting guides up and down the Colorado River. We repositioned and rebranded Chaco to expand their footprint and reach new communities, then developed a series of targeted lifestyle campaigns that opened the floodgates and made a splash with Gen Z trendsetters in urban markets — all while boosting their credibility with the car campers and the thru hikers.
