Strategy
We guide brands through the currents of transformation by predicting cultural shifts, identifying opportunity space in the market, and embracing new audiences.
Through brand positioning, consumer strategy, and a marketing action plan, we open up your next chapter of growth.
It's time to chart your course for the future.
Philosophy
find story in data
As master observers & brand therapists, we fully immerse in your organization, your industry, and your consumer’s subculture. Absorbing like sponges, we find hidden truths in the data to create the stories that make your brand, products, and services more future-proof and emotionally resonant.
trust instincts
We tap into the brand’s intuitive sense of where it should be headed. As culturally-fluent, in-the-mix researchers, we swiftly collect, synthesize, and essentialize data, knowing which corners to turn, when to go deeper, and when to pivot. Pairing rigorous process with experienced intuition means we move with confidence so you can implement with speed.
prioritize action
We know strategy is only as powerful as its execution and ultimate impact. So we transform our insights into plans, plans into actions, and actions into results. The gist: we deliver an actionable blueprint (that we can also execute against), instead of a long-winded, lifeless report.
Offerings
market research
Starting with stakeholder interviews, we use in-depth work sessions to set the stage, gathering the internal insights and 360 awareness needed to make informed decisions. Doing a deep dive into your industry, we make market observations, do a thorough competitive audit, and consult third party resources to uncover trends and identify opportunities.
consumer insights
We translate consumer data into audience portraits. Our practice includes quantitative research that identifies your most promising future segments, and qualitative ethnographic studies that uncover their attitudes, beliefs, and behaviors. We use this demographic and psychographic data to identify tactical strategies to grab their attention, influence their decision-making, and build brand loyalty.
guided workshops
Our in-person brand workshops are the cornerstone of our strategic process, where unexpected ideas come to life and brand narratives take shape. We lead your team through interactive exercises and discussions, providing stimuli that initiate the conversations that get your entire team prepared and excited about the future.
brand framework
Your framework is your compass for decision-making, and your foundation for strategic pivots. Beginning with a brand’s origin story, we develop your brand purpose and then build a robust foundation (vision, values, pillars, RTBs) to guide your team. Done well, this platform provides the guardrails that ensure organizational alignment, as well as consistency across your marketing communications.
brand architecture + positioning
Defining the relationship between brands helps maximize business opportunity and ensures alignment from product development to launch. Our consumer-centric approach identifies your brand’s story, offerings, and channels. We develop brand and product positionings that sharpen your marketing, season-to-season, year-to-year.
implementation plan
Putting your strategy into action, we develop a playbook that covers everything from brand-level adjustments, to future-state product development, to the most effective channels to connect with your target segments. With tangible examples, consumer-facing messaging, and visual comps, our plan is designed to be immediately executable.
