Independent since 1999

We’re an independent creative agency that was originally founded as a record label in 1999. Our studio is headquartered in the Wicker Park neighborhood of Chicago, with an outpost in Los Angeles.

Music and culture is in our blood. From getting our start developing the Pitchfork Music brand, to building websites for famous record labels like Drag City, to completely rebranding Lollapalooza, we learned early what it takes to get people to chase you. Not the other way around.

senior thinking 100% of the time

Boutique and senior-staffed by design, we’re helmed by a leadership team that has worked together for over a decade, backed by tight team of heavy-hitters, and have a strong network of experts that allows us to scale when needed.

In-house we cover brand strategy, brand development, rebrands, brand campaigns, and product launches.

Our external partner network – developed over 25 years – includes support for specialized production, development, media, experiential, influencer, and PR.

leading together for more
than a decade

Owners

Annika Welander
CEO
Chris Eichenseer
Founder

Creative Principals

Patrick Kelly Collins
Partner, Creative & Strategy
Anton Jeludkov
Partner, Creative & Design

Account Principals

Justin Hoot
Partner, Client Services
Ellen Evangelides
Senior Director, Account

select clients

Our portfolio companies keep us steeped in cultural trends and consumer behavior. They give us a sandbox to test strategies and tactics that we can leverage for our partners.

public works

Our apparel brand & art gallery in
Chicago's Wicker Park.

someoddpilot records

An electronic music label.
Releasing underground records since the 90’s.

Event space

A beautiful 3500 sq ft space in Wicker Park infused with the spirit of art & design.

indie for the last

years
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