Patagonia Action Works

Digital platform. Real change.

Patagonia has never wavered from their core environmental ethics and actions. Not only are they committed to clean, limited-waste, cruelty-free manufacturing, but they’ve built an incredible network of grassroots environmental organizations that they support through their 1% For The Planet financial commitment. Enter Donald Trump. The 2016 election triggered something visceral — almost animal — in the organization. Yvon Chouinard, their founder, and Rose Marcario, their CEO, decided that the only solution was to take drastic proactive, offensive steps to protect public lands and the planet, resources that we have taken for granted for far, far too long. A highlight of this strategy has been their lawsuit against the president. But that will pale in comparison to what we’ve built together: Patagonia Action Works. It’s an app. It’s a brand. It’s a movement.

Patagonia Action Works logo
Patagonia Action Works site on an Apple tablet and phone

What you can do with Patagonia Action Works

Patagonia Action Works Events
Find out about events happening in your area
Patagonia Action Works Petitions
Sign petitions connected to issues you care about
Patagonia Action Works Volunteer
Have a skill that an organization is looking for? Find out how to volunteer your time
Patagonia Action Works Donations
Donate money to local causes

We designed the mobile experience to be simple and empowering, the kind of thing our consumers will return to over and over again.

And a custom-built dashboard gives grassroots environmental groups the power, capabilities, and reach of a true enterprise fundraising or political tool.

Several Patagonia Action Works site screens on Apple phones
Various Patagonia Action Works screen designs

Our Approach

Patagonia Action Works

We analyzed consumer data and held workshops to understand how a platform like PAW would benefit both consumers and the brand.

Patagonia Action Works

We noted consumer needs and pain points, laid out our success metrics, and defined the key differentiators that would help us create a unique and compelling product.

Patagonia Action Works

Then we created a prototype as a proof of concept that was the starting point for our UX and development explorations.

Patagonia Action Works
UX Refinements

That led to a sitemap, wireframes and user flows, as well as the beginning of the branding and design process.

Patagonia Action Works

P.A.W. was built with battle-tested modern web technologies, with strong data protection on the back end and a clean, responsive front-end, no matter what the device.

Patagonia Action Works

Finally, we underwent additional user testing and development to improve, enhance and polish the final product.

The brand leverages app-forward aesthetics balanced with an appeal to a broad demographic of environmental groups. The design system is minimal and immediate, leaning on punchy typography and inspiring photography that pushes the plight of the environmental groups to the forefront.

Patagonia Action Works brandingPatagonia Action Works branding

As Patagonia’s primary brand agency, we’ve spent years helping them evolve their core values into programs that empower consumers and activists. And with Patagonia Action Works, they have a first-of-its-kind tool to change the world.

Activist Ecosystem
The Cleanest Line, Vote Our Planet, 100% For the Planet, and Patagonia Action Works– Patagonia's activist ecosystem, branded and built with Someoddpilot
View Our Case Study

“Evil wins if we do nothing.
So do something.”

—Yvon Chouinard, Founder, Patagonia

Go to the The Second City Case Study