Not all shoes are created equal. Sebago proved this 70 years ago when it used premium leather, dual needles, and a razor sharp awl to create the first ever hand-sewn penny loafer. Today, they continue to craft premium shoes that stand the test of time, and then some. For AW16, we took the helm of their go-to-market strategy and global marketing campaign and introduced “Live Your Best” to the world. This rallying cry dares Sebago’s ‘elevated enthusiast’ consumer to seek remarkable moments surrounded by the greatest people out there.
Sebago is a premium brand renowned for its impeccable craftsmanship. We craft strategic interactive and traditional media campaigns to bring this elevated spirit to a discerning, dynamic and passionate consumer.
“Live Your Best” is our rallying cry for Sebago. It’s about best things, best moments and best friends. An elevated life is the freedom to do exactly what you want.
We balance energy with sophistication, and discernment with excitement to craft unforgettable aspirational stories across all channels—from designing their dot com to their ads and lookbooks, nothing is lost in translation.