Saucony

A Story to Run With

One of the original American footwear brands, Saucony has set the pace for running since 1898. As their partner, we strengthen their digital presence to increase engagement in both the running footwear and lifestyle markets. This means crafting immersive, socially-driven campaigns and product stories that span the spectrum of cutting-edge running technologies to more sneakerhead-focused fare.

“Run Your World”—a campaign rallying cry that unifies Saucony’s consumer segments across running and lifestyle. The inclusive platform encourages runners and non-runners alike to be “the hero of their own journey.” We created an anthemic global launch video that brings the power and passion to life.

Saucony Run Your World Landing Page by Someoddpilot

The Ride ISO is the shoe for every serious runner. The release was built on a multi-phase global rollout plan: a tech video, a playful social campaign based on “The Perfect Fit”, and finally, world-class athlete Noah ‘the legs’ Droddy took center stage for a fun, western-inspired film that delivers the product promise: “We All Ride.”

Ride ISO - Photography by Someoddpilot
Saucony Ride ISO 'The Perfect Fit' Campaign on InstagramSaucony Ride ISO 'The Perfect Fit' Campaign on InstagramSaucony Ride ISO 'The Perfect Fit' Campaign on Instagram
Saucony Ride ISO 'The Perfect Fit' Campaign on InstagramSaucony Ride ISO 'The Perfect Fit' Campaign on InstagramSaucony Ride ISO 'The Perfect Fit' Campaign on Instagram
Saucony Ride ISO 'The Perfect Fit' Campaign on InstagramSaucony Ride ISO 'The Perfect Fit' Campaign on InstagramSaucony Ride ISO 'The Perfect Fit' Campaign on Instagram
Ride ISO Print Designs by Someoddpilot

The king of all collabs, Dunkin’ Saucony made headlines: “Dunkin’ is making a shoe?” The limited release celebrated the Boston Marathon by combining two iconic Boston brands and a fun “insider” runner reality—marathoners eat donuts. Our digital strategy and social-first campaign made it all the way to Colbert and Fallon.

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“Run Your World” guides all of Saucony’s product categories: Run, Life on the Run, and Originals. We build these rich product stories — leading concepting, setting the creative direction, and producing video and photo assets entirely in-house — to meet consumers across every touchpoint on social, print, and digital media.

Saucony Liberty and Everun landing pages, developed by Someoddpilot
Saucony Originals and Everun product shots by Someoddpilot
Saucony Runbox, styled by Someoddpilot

We launched Runbox to extend the brand from running to fashion-first, reaching new lifestyle consumers.

Styleguide for Saucony's Runbox by Someoddpilot

From naming and set design to photo and video, we strategically craft product launches for Saucony Originals to give their fashion-focused consumers a sneak peak of the street-inspired releases.

Egghunt shoe for Saucony Originals, styled by Someoddpilot
Summer Nights and Ramen shoes for Saucony Originals, styled by Someoddpilot
Desert shoe for Saucony Originals, styled by Someoddpilot
Shoe mosaic – Jersey, Derby, Pumpkin Spice for Saucony Originals, styled by Someoddpilot
Chicago Dog shoe spread for Saucony Originals, styled by Someoddpilot
Chicago Dog shoe for Saucony Originals, styled by Someoddpilot
Spring Break shoe for Saucony Originals, styled by Someoddpilot
Letterman shoe for Saucony Originals, styled by Someoddpilot
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Media toolkits extend the brand’s reach across media outlets from GQ to Hypebeast

We rebuilt the foundation of the Saucony brand from their natural position as the leader of the running industry using a story centered on Rod Dixon—a Saucony enthusiast, 80’s marathon winner, and all around running animal.

Saucony's website featuring the Virrata shoe, designed by SomeoddpilotSaucony's website featuring products, optimized for ecommerce messaging by Someoddpilot
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As their digital agency of record, our in-house interactive, photo, and video teams bring their most relevant stories to the consumer.

Go to the Patagonia Action Works Case Study