Clean
Energy
Trust

The New Look of Energy

Clean Energy Trust is a Chicago-based clean-tech accelerator that channels capital and data from big businesses and government agencies to emerging startups and technologies all around the country. Despite being at the forefront of the clean-energy industry, however, it had little brand awareness outside of its immediate community. So we stepped in to lead and build a brand that represents an organization at the forefront of clean energy innovation.

CET's previous logo and CET's new logo, designed by Someoddpilot
Clean Energy Trust brand identity Venn diagram, strategized by SomeoddpilotThree cyan outlines of circles intersect in a triangular Venn diagram, with CET's new logo in the center. The top circle is labelled "Policy Makers," the bottom right circle labelled "Investors," and the bottom left labelled "Start-ups and Innovators."
Design Process Sketches
Design Process Sketches

We reimagined what the future of energy looks like and developed an innovative brand system—part elemental, part tech, never static—that is authoritative but also captures the spirit of the visionary dreamers and innovators who are saving the planet.

A complimentary set of forms expands the system for further brand activations.
Clean Energy Trust
Clean Energy Trust
CET Brand Books, designed and produced by Someoddpilot
CET business cards, designed and produced by Someoddpilot
CET thank you cards, designed and produced by Someoddpilot

CET’s attention-grabbing branding reflects the growth and transformation of a nonprofit that has facilitated $100M in funding to clean energy startups.

CET graphics, designed and produced by Someoddpilot
CET graphics, designed and produced by Someoddpilot
Go to the Merrell Case Study