Make A Scene

Cat Footwear Global Campaign

We armed Cat Footwear—our partner of nearly a decade—with an all-in-one marketing campaign that directly reflects a heightened version of their consumers' daily lives. “Make A Scene” is a thunderous call to action that celebrates Cat’s bold attitude. For three consecutive seasons it's been energetic, commanding, and activatable as hell.

Cat Footwear Logo
We Are
Bold
Dedicated
Tough
Dynamic
Make A Scene

Cat’s consumers draw energy and power from Make A Scene. It captures their real lives, where it only takes one spark for a moment to become something bigger.

Cat Spring/Summer 2016, Autumn/Winter 2016, Spring/Summer 2017
Cat Footwear Brand Books
Make A Scene
Make A Scene
Make A Scene
Make A Scene
Make A Scene
Make A Scene
Make A Scene
Make A Scene
Make A Scene
Make A Scene

“Make A Scene brought raw emotion and energy to the brand. Its unlimited activation potential armed our partners with the tools to really engage with earthmovers at a local level.”

—Dani Zizak, CMO, Wolverine World Wide, Heritage Group
Make A Scene
Make A Scene
Make a Scene - Cat Footwear on Instagram
Make a Scene - Cat Footwear on Instagram
Make a Scene - Cat Footwear on Instagram
Make a Scene - Cat Footwear on Instagram
Make a Scene - Cat Footwear on Instagram
Make a Scene - Cat Footwear on Instagram

Activating a campaign built around the consumer proved easy. Around the world, people now use #MakeAScene to show how they disrupt the status quo and make others take notice.

Make A Scene
Make A Scene
Make A Scene
Go to the The Second City Case Study