We armed Cat Footwear—our partner of nearly a decade—with an all-in-one marketing campaign that directly reflects a heightened version of their consumers' daily lives. “Make A Scene” is a thunderous call to action that celebrates Cat’s bold attitude. For three consecutive seasons it's been energetic, commanding, and activatable as hell.
Cat’s consumers draw energy and power from Make A Scene. It captures their real lives, where it only takes one spark for a moment to become something bigger.
“Make A Scene brought raw emotion and energy to the brand. Its unlimited activation potential armed our partners with the tools to really engage with earthmovers at a local level.”
—Dani Zizak, CMO, Wolverine World Wide, Heritage Group
Activating a campaign built around the consumer proved easy. Around the world, people now use #MakeAScene to show how they disrupt the status quo and make others take notice.